The sales of B2C transferred from second-hand e-commerce exceeded 218 million, and the value of idle economy supply chain appeared

The second-hand e-commerce platform Zhuanzhuan Group released the war report of 618 in 2022. The data shows that the sales of B2C business transferred in 28 hours exceeded 218 million yuan, and the customer unit price of mobile phone 3C increased by 22.87%. More than 87000 second-hand mobile phones were bought by consumers.

Data shows that the Top5 5 mobile phone brands promoted by the platform are Apple, Xiaomi (including Hongmi), Huawei, vivo and OPPO. From the change of mobile phone models, compared with last year, most of the popular second-hand models this year are high-end flagship models, of which the iPhone 12 and iPhone 13 have significantly increased their proportion in the Top 10 list of second-hand mobile phone sales; In the list of domestic mobile phones, the flagship models of Huawei and Xiaomi also entered the list. A series of data changes show that the second-hand consumption in 618 this year showed a trend of high-quality growth against the trend.

In addition to the core mobile phone category, the sales of 3C products increased by 80.22% year on year, and the per customer price increased by 157.39% year on year. The war report shows that the top 5 models of platform earphones sold are Apple AirPods Pro, Apple AirPods II, Apple EarPods, Huawei FreeBuds 3 and Apple AirPods III.

At the same time, the Top5 5 models of the tablet are respectively iPad Pro (2021) 11.0 inch, iPad Pro (2020) 11.0 inch, iPad Pro (2018) 11.0 inch, Xiaomi Tablet 5 Pro 11.0 inch and iPad Air4 (2020) 10.9 inch. Second hand smart watches, computers and other products of high quality are also favored by consumers.

In addition, the war report shows that the number of bills of lading recovered within 28 hours of C2B recycling business exceeds 57000; The GMV growth rate of the shopping man's B2B business also exceeded 100%.